Watch your Store’s Sales and Customer Database grow by implementing a customer loyalty program

Retail businesses often give their customers discounts. Discounts can indeed make products more appealing to the customers, but lowering the price too regularly for the mere purpose of promoting specific products does not always effectively advertise that product or your store. It actually reduces your profit margin on items and it doesn't necessarily mean your customers will return to the store for other purchases. There are more effective ways of achieving this. With a customer loyalty program you are using an effective tool to encourage customers to shop with you on a regular basis. You are giving customers an incentive to buy from your store and collect points. This will spice up their purchasing experience and hence turn them into ... Read More

Increase your Customer Retention rate with the Customer Loyalty Program

Customer Retention rate is the rate at which customers returns to your retail business) is an important figure for retailers. For example, a business with a 60% customer retention rate has on average between 3 and 4 times less customers as a business with 80% customer retention rate. Many retailers therefore invest in making sure the customer comes back again next time. Posterita is here to help you to take on the challenge of increasing and maintaining high customer retention rate through the customer loyalty program. A customer loyalty program let you reward the customers who frequently purchase from your store with loyalty points. In doing so you will significantly increase the chances of your customers returning to your store ... Read More

Cut business costs, be ecologic and engage with your customers

Retailers are always looking out for the best tricks and methods to make their business more efficient and customer friendly. By taking advantage of the digital receipts feature in your POS you can make your business more efficient by automatically sending the receipt to the customers email. This will make the process of billing less time and money consuming. Digital receipt is amongst those POS features that can be advantageous on several different aspects. All you need is to capture your customers email address and you can send the sales receipt automatically to their inbox, without the need of paper. Additionally, when you have your customers email you are able to interact with your customer on any moment such as ... Read More