Customer Knowledge Gap Issues Plague Retail

Reaching out to customers with targeted advertisements can be beneficial, but can present logistical issues. Integrating existing loyalty programs with targeted advertising provides an intuitive and worthwhile solution, provided you have the right technology. Among the most powerful features of Posterita is the ability to gather information on customers. Retailers can use this data for loyalty programs and customer purchase data to create a profile of a customer that can be very useful for marketing. When retailers are trying to reach out to customers, one of the biggest challenges they face is figuring out how to get customers to pay attention to advertisements. Many consumers tune out ads. However, some customers will provide contact information to businesses when they want ... Read More